Posted today
Job id: a1Wcv000000wfSbEAI
Paid Media Planner
cincinnati, Ohio
36
Contract
Calculated Hire
$48.00 - $55.00 /hour
$48.00 - $55.00 /Year
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Job Description:
Paid Media Planner
Location: Remote (with availability for collaboration during core business hours)
About the Role
We're looking for an experienced Paid Media Planner to develop and execute integrated paid media strategies across a broad channel mix. This is a hands-on role for an experienced media professional who can hit the ground running. We are looking for someone with expertise thinking strategically, planning precisely, and managing executional details with minimal oversight.
What You'll Do
· Develop comprehensive, data-driven paid media plans spanning digital, social, out-of-home (OOH/billboard), linear TV, Connected TV (CTV), and streaming platforms
· Translate campaign goals and target audiences into channel-specific strategies with clear rationale, budget allocation, and projected outcomes
· Build and present media plans including flowcharts, budget breakdowns, audience targeting rationale, and KPI frameworks
· Manage vendor relationships, negotiate placements, and oversee trafficking and execution across all channels
· Coordinate with creative and brand teams to ensure assets meet channel specs and timelines
· Monitor campaign performance, optimize in-flight, and deliver clear post-campaign reporting with actionable insights
· Apply local market expertise to develop geo-targeted strategies that resonate at the regional and community level
· Leverage sports marketing knowledge to plan around tentpole moments, season start/pause/resume needs, and sports-adjacent audiences where applicable
What You Bring
· 5+ years of paid media planning experience, ideally across both traditional and digital channels
· Proven ability to plan and execute across a full channel mix — digital display, paid social , programmatic, OOH, broadcast/cable TV, CTV/streaming
· Strong expertise in digital and social media strategy and execution
· Deep understanding of local/regional media markets — DMA-level buying, local broadcast, geo-targeted digital
· Experience in sports marketing environments — leagues, teams, events, or endemic sports brands — strongly preferred
· Familiarity with media planning and buying tools
· Strong grasp of audience segmentation, reach/frequency modeling, and cross-channel attribution
· Comfortable working independently and managing multiple campaigns simultaneously
Disclaimer: Brooksource, Medasource, and Calculated Hire are part of the Eight Eleven Group family of companies and operate under Eight Eleven Group, LLC. All employees receive the same benefits, policies, and terms of employment.
EEO:
We are committed to creating an inclusive environment for all employees and applicants. We do not discriminate on the basis of race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military or veteran status, citizenship, pregnancy (including childbirth, lactation, and related conditions), or any other protected status in accordance with applicable federal, state, and local laws.
Benefits & Perks:
Eight Eleven Group offers competitive medical, dental, vision, Health Savings Account, Dependent Care FSA, and supplemental coverage with plans that can fit each employee’s needs. We offer a 401k plan that includes a company match and is fully vested after you become eligible, paid time off, sick time, and paid company holidays. We also offer an Employee Assistance Program (EAP) that provides services like virtual counseling, financial services, legal services, life coaching, etc.
Pay Disclaimer:
The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data, applicable bargaining agreement (if any), or other law.
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About Us
Your need for talent is our reason for being. This driving mission has been at our core from the onset. When we started in 2000 at 811 Broad Ripple Avenue, we were a team of forward-thinking entrepreneurs determined to find a better way to connect the best and brightest talent with companies looking for future leaders. We still believe in this philosophy. Throughout the years, our passion, credibility, and grit have been the foundation and prowess of what is now Eight Eleven. Though our focus areas have continued to mindfully evolve, our unyielding commitment to relationships and our customers’ needs remain consistent and firmly rooted in our core values.