Marketing & Creative

Manager, Product Marketing

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Calculated Hire

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Position:             Product Marketing Manager

Location:            NYC, LA, or Remote

Reports to:        Director, Product Marketing

Job Description

Our streaming client is looking for a creative, experienced, and passionate Product Marketing Manager to join the team. The ideal candidate has experience working cross-functionally to inform new product strategy/positioning and has developed consumer-facing messaging. They will have experience in go-to-market launches, integrated campaigns, and other marketing projects, taking qualitative and quantitative insights and turning them into compelling communications and value props.

 

Responsibilities:

·      The ideal candidate has experience driving full-funnel marketing strategies for a large brand and has worked extensively with product and marketing teams to bring the experience to life across the user journey

·      Go-to-Market Strategy: Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Peacock holistically and for individual features.

·      Cross-functional Collaboration: Build and manage relationships across product management, brand marketing, legal, creative, and operations teams to execute impactful campaigns. For specific features/campaigns, you will partner cross-functional teams to help understand and execute upon the end-to-end customer experience, and work with creative and operations teams to build asset toolkits that help channel marketing teams market our features in a consistent way.

·      Campaign Execution: Write marketing briefs for feature go-to-market plans and partner with the channel marketing, product, analytics and creative teams to develop robust and coordinated launch plans, ensuring a seamless execution of those plans.

·      Industry Research: Oversee competitive intelligence, mining the industry (in-category and out-of-category) for trends and opportunities

Qualifications:

·      3+ years Product Marketing experience, or in a related role

·      Comfortable navigating and using an analytics platform (e.g. Adobe, Google, etc.)

·      Excellent organization, communication, facilitation, and presentation skills, including the ability to clearly and concisely articulate complex concepts for a variety of audiences.

·      Should be comfortable putting meeting agendas together, sharing recaps, and assembling and presenting decks to keep cross-functional projects moving

·      Strong attention to detail and leadership skills with the proven ability to own projects end-to-end, including managing relationships with team members from multiple internal departments and external vendors

·      Comfortable working in (or learning to work in) Figma to create mockups to visualizes Product Marketing strategies

·      Comfortable working in (or learning to work in) Airtable or similar Project Management software

Desired Qualifications:

·      Prior Product Marketing (or related) experience preferred

·      Ability to work autonomously, focusing on key outcomes amidst competing priorities

·      Adaptable and resilient performer who can lead effectively under pressure and through change

·      Experience working with CMS platforms – either vendor (e.g. Adobe Experience Manager, Drupal) or proprietary

·      Results- and solutions-oriented mindset with an intrinsic passion to learn and grow

·      Experience within the advertising or media entertainment industry a plus!

 

Manager, Product Marketing New York, NY

Calculated Hire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, citizenship, disability, genetic information, gender, sexual orientation, gender identity, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state, and local laws.

Benefits & Perks:

Eight Eleven Group is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

Pay Disclaimer:

The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data, applicable bargaining agreement (if any), or other law.

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